As published on Mediapost Programmatic advertising has ushered in a treasure trove of data and metrics, but what publishers don’t need is...

Programmatic technology has revolutionized digital advertising through automation. It has allowed us to optimize sales, streamline...

Following the industry’s adoption of viewability as a core metric, even moving toward transacting on vCPM, advertisers are now eyeing...

No one wants to wake up to a PR nightmare, but sometimes the inevitable strikes. At the first stirrings of a crisis, Ostermiller urges...

What happens when you have big company news to promote, but the topic isn’t considered all too enticing to the media? Ostermiller...

(As published on MediaPost) As programmatic advertising reaches critical mass, the ad industry must now move beyond conversations...

Video has become one of the most popular ad formats for online marketers, with Facebook users watching 8 billion video a day on its platform

(As Posted on Adotas) Programmatic technology has revolutionized the digital ad world, to the point where many are expecting similar...